The Quick Start Guide to On-Page SEO Basics 2025

Hotjar reveals what Google Analytics can’t – Exactly how users engage with your website. Read my full Ahrefs review to learn more, or check out my Ahrefs vs Semrush comparison to see why I choose Ahrefs as my primary SEO tool. The free version is excellent, but the Pro version is absolutely worth it for all of the extra tools and features you get. It’s one of the few tools I use daily, and it is completely free. You simply set up the files in Claude.ai and have the tool run a complete audit of your content from – top to bottom.

Key Differences

A well-structured URL makes it easier for search engines to understand the content of your page. Page speed can be impacted by many factors, such as redirects, image quality, CSS and JavaScript files, etc. To learn about your page speed performance, check out Google’s Page Speed Insights to better understand your mobile and desktop performance. E-E-A-T is an acronym coined by Google that stands for Experience, Expertise, Authority, and Trust. While it’s not a direct ranking factor, the quality of E-E-A-T helps Google determine if the content can be trusted.

Once you’ve made a list of target keywords, you want to use them throughout your website. If your focus keyword is “SEO Strategy For SAAS Companies”, it would be insane to load all those keywords multiple times in a page. It looks entirely unnatural and spam to google eyes and eventually a bad user experience. Alt text is helpful for the search engines to understand what an image is about.Even more, alt text acts as a primary purpose to describe the visitor who is blind. Adding alternative text for images is the first principle of web accessibility.

📝 66. E-E-A-T Citation Structure

There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist. Search engines like Google will not refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know). Contextual external linking simply means placing outbound links to other sites that add value to your readers.

If you get those elements right, your images will be far more likely to show up in Google searches. Not only does this make for a poor user experience, but it can also affect the way your pages are indexed, thereby harming your SEO. Unfortunately, lots of stores rely on product tags for purposes like flagging products as on-sale or as part of a custom one-off Shopify collection.

Part of on-page SEO is ensuring your website is discoverable by search engines. Search SEO Anomaly engines, and their crawlers (automated software programs that browse and index webpages on the internet), discover your site by following the links on your pages. So your internal links help show crawlers what pages are available to index and what pages—given their number of internal links—are most important.

• A meta description is an HTML element that provides a brief summary of a page.
• Based on these insights, you can start creating content that will be perfectly tailored for your visitors, and both Google and your visitors will love it.
• However, if all the ranking pages load in, say, 3 seconds or under, and yours displays a spinning icon and takes 8 seconds to fully load, you should fix that.
• The answer to this is that it depends on at least a couple of different things.
• For the best product page SEO, make sure that your online store is speedy, responsive, contains useful information, and has clear calls-to-action.

After making your URLs user-friendly, you’ll want to make them SEO-friendly too, which I’ll explain in the following points. Page titles are one of the Three Kings of On Page SEO with the other two being the URL and H1 heading. I’ll go into detail about URL optimization and H1 headings later on in this article, but for now, let’s take a look at why page titles are so important. Even if you have content that is written by the foremost expert in the field, it won’t rank as the #1 result if it doesn’t achieve that.

It would be best if you decided whether to improve those pages and add more internal links pointing to them or remove them altogether. These elements must be optimized to earn organic traffic, improve search engine rankings, and ensure better visibility. On-page SEO deals with optimizing individual web pages to improve their search engine rankings and user experience. Technical SEO involves optimizing the technical aspects of your entire website.