What is SEO? A Search Engine Optimization Guide

In the last chapter of our complete SEO guide, we’ll take a look at the essential data analytics tools and metrics every website owner should know and use. All you need is a backlink analysis tool (like LinkMiner) that will help you find the backlinks of your competitors. Author from Site A writes a guest post for Site B. The post contains a link to his own web. Site B gets a free piece of content and Site A gets a free backlink. Once you get backlinks to your linkable asset, you can redirect the “link juice” to your other pages (e.g. “money” pages) through internal links. The next step is to find websites that might want to link to you and contact them (more on that in a while).

The paid results are from advertisers bidding on keywords via Google Ads. Although Google Ads take ad relevancy into account, their placement essentially goes to the highest bidder. Come up with a list of the 10 most common questions customers ask when you meet with them. Then, create content—articles, videos, presentations and other online assets—to answer those questions. First, a backlink from a highly trusted website signals some level of approval and validation, so website visitors are more inclined to view your website in a positive light.

Step 3. Build Highly Relevant Backlinks

It’s like telling a good story to both people and search engines. A good rule of thumb on whether a link is valuable is to consider the quality of referral traffic (visitors that might click on the link to BHS Links visit your website). If the site won’t send any visitors, or the audience is completely unrelated and irrelevant, then it might not really be a link that’s worth pursuing. Organizations can bid on a keyword or phrase so a link to their page automatically appears on SERPs for that term.

That’s why I recommend trying a few tools that specialize in bubbling up burning questions that people have. If you’re on a tight budget, we have a free backlink checker that’s halfway decent. Last up, I recommend promoting your content to people who link to your competitors. Plus, multimedia makes your content much more interesting and compelling.

It enables you to look at the data within various time frames or compare two time periods. Selecting the right time frame is the first thing you should do when working with any analytics tool. In each report, you can further segment the data to see detailed results based on your specific needs. The report you’ll spend the most time with and the one we’ll take a closer look in this chapter is the Performance report. Search Console consists of several dashboards from a basic overview of your website’s performance to reports of critical issues that you should address.

• This is why we add the number of linking domains for each of the top 3 positions.
• Backlink building is a massive aspect of SEO, so I can’t cover all the details here.
• What actually constitutes quality, targeted, EAT-friendly, and SEO-optimized content?
• That way, your content is super easy to read no matter what device someone is using.
• Many of them have been officially confirmed by Google but many remain in the realm of speculations and theories.

Create SEO-friendly content

Search engines take many factors into account, from how quickly your website loads to how many people click to your page from search, to rank websites. Having good SEO will make search engine algorithms more likely to show your website to searchers. SEO is the process of improving your website so that it ranks higher in search engine results for certain keywords.

SEO & SEO Marketing

They use algorithms to index and rank web pages based on relevance to a user’s query, providing a list of results for users to explore. Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies. Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success.