25+ Best Free SEO Tools List

Moz PRO is a comprehensive SEO test tool designed to simplify optimization for businesses of all sizes. Whether you’re tracking local search results or analyzing site performance, Moz PRO provides actionable insights to help you rank higher. This all-in-one toolset makes SEO easier by automating data collection, delivering detailed reports, and offering smart recommendations. Moz Pro allows users to check their website health, link-building efforts, and keyword performance.

Each data center powering large language models like ChatGPT consumes as much energy as a small city. While not being 100% the best SEO tool, Google Analytics is integral to building SEO campaigns. While being an all-in-one SEO tool with the most important SEO services in one place, CognitiveSEO has a bit outdated interface, making it difficult to understand for beginners. SE Ranking also offers an Agency Pack add-on, which enhances agencies′ experience at every stage of their client management circle. It offers scheduled reports, white labeling, and client seats.

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Tailored for large businesses with customizable features and credit allocations. You can add multiple projects and manage them on the go without any issues. If you want a taste of a complete SEO solution without investing in one of the mainstream tools, Serpstat is definitely worth considering. SE Ranking has three different plans – Essential, Pro, and Business. You can book a Free Organic Traffic Projection to get a tailored plan.

SEObility is excellent for every essential SEO task, including website auditing, keyword analysis, on-page optimization, and link building. It also offers features for analyzing and monitoring backlinks and tracking search engine rankings. It’s one of the best beginner SEO tools you can get (similar to Ubersuggest) in that it will help anyone learn the basics of SEO without busting budgets.

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Pay-per-click CTR (click-through rate) and CPC (cost per click) rates are given to help reveal the competitiveness of each keyword. Analyze URL redirects, track redirect chains, and verify proper implementation for better SEO. It’s honestly nothing special, but I still add it here because I think the user interface is good. Big 2025 update where I include new tools and give my update on current ones. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification.

Webmaster Tools and Analytics

• While Semrush is not cheap, those with mid-sized to large budgets will find it a valuable investment.
• At its core, Alli AI is an on-page optimization tool that leverages AI automation to make the optimizations on your behalf.
• I mean at least when it comes to marketing, sales, or operational stuff in your business you can literally create any sort of automated workflow.
• The great thing about the platform is they have tons of community-created templates, so chances are there’s already a template for the type of workflow you want to build.
• SpyFu is a tool built for only one purpose – spying on your competition.

Traditional SEO tools are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website. See how Google reacts to your website optimization improvements or changes. Track SERPs and keyword rankings daily, and adjust your SEO strategy accordingly. Access Ranktracker from your desktop computer to get the full picture of your keyword performance, build and send customized reports, and set up competitor rank tracking.

They help ensure that your website meets technical requirements and provides a seamless user experience. If manually logging into a speed tool to check your performance each day isn’t your thing, consider SpeedMonitor.io. It uses Lighthouse data to gauge performance, then tracks it over time and stores the results — all for free. Marketing Miner has a low profile in the United States, but it’s one of the best-kept secrets of Eastern BHS Links Europe.

Yoast SEO is the most installed SEO suite for WordPress, with 13+ million users. Lighthouse provides audits of performance, accessibility, web apps, SEO, and more. Conduct competitor analysis with SimilarWeb that shows you a given domain’s traffic, top pages, engagement, marketing channels, and more. Find a suite of SEO tools that includes a site auditor, a SERP tracker, a backlink tracker, and more with SEObility.