SEO Basics: A Beginner’s Guide to SEO

As you work through this process, start to think about what you can do for these influencers. What can you do (unsolicited) that would help them achieve their own goals or what could you create or offer that would be of value to the audience BHS Links they are creating content for and trying to help? Do you have access to unique data or knowledge that would help them do their jobs better? If you can consistently be of use to smart content creators in your niche, you’ll start to build powerful relationships that will pay dividends as you’re creating content. You don’t want to “keyword stuff” and cram your core keyword and every possible variation of it into your alt attribute.

• This makes SEO a powerful inbound marketing strategy, where users come to you rather than the other way around.
• This lesson lets you dive deep into the world of keywords by introducing to you the importance of keyword research, user intent, and performing keyword research.
• The tool lets you monitor your overall organic visibility, where 100% means a top ranking for all keywords and 0% means you rank outside the top 100 for all keywords.
• This visibility drives organic traffic to your site from users specifically interested in what you have to offer.

Drive More Traffic to Your Site

Google also perceives webpages that utilize alt text to be more optimized in general. This can help your site appear better in the eyes of search engines. It is essential to note, however, that Google does not commit to using the metadata that you provide. They can choose to change your headlines or descriptions as they see fit. In fact, in recent months it seems as though Google is moving increasingly towards a model of not using provided title tags and meta descriptions.

Keyword research & targeting

If you’re not sure whether your website is mobile-friendly, you can test it with this tool from Google or go to Search Console and see if there are any issues in the Mobile Usability section. It means that most of the websites are crawled and indexed in their mobile version instead of the desktop version. Not only for the obvious reasons but also because the usage of HTTPS protocol has become a minor ranking signal in 2014. In other words, your website may perform worse in Google if you don’t use HTTPS.

It helps search engines align your website with potential customer needs so that visitors look specifically for what you offer. Not only does technical SEO help improve your search rankings, but it also determines your user experience. Users and search engines prefer a well-structured site with a fast loading time and high security – all of which are essential technical SEO factors.

For example, you definitely want search engines to crawl blog pages focused on valuable keywords. Search engine optimization (SEO) is the process of improving your website to help it appear more prominently for relevant topics when people search using Google and other search engines. Technical SEO ensures search engines can efficiently crawl, index, and rank your site. SEO plays a crucial role in ensuring your website reaches the right audience. In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results. Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites.