What is SEO Optimization or Search Engine Optimization?

All the big ones provide enough SEO capabilities for most people. Most domains are fine for SEO, so don’t panic if you already have one. But if you’re still shopping around, keep these two elements of a good domain in mind. If Google can’t index your pages, you won’t be able to rank in Google search at all. Make sure this doesn’t happen by running a crawl with Site Audit, via Ahrefs Webmaster Tools.

Free Keyword Generator

You can refer to our more in-depth how-to on keyword research here. Image SEO relies heavily on technical and on-page optimizations while local SEO is more about off-page and SEO Anomaly on-page optimizations. People are searching for any manner of things both loosely and directly related to your business.

• If Google can’t index your pages, you won’t be able to rank in Google search at all.
• High-quality content allows you to incorporate keywords naturally, without resorting to keyword stuffing.
• Then, include your target keyword while maintaining a length of 60 characters or less.

Target localized keywords

You should also avoid unhelpful content (e.g., low-quality blog posts or blog posts about irrelevant topics) because this content can harm your reputation. Publishing helpful content that’s specific to your target audience is one of the best SEO practices because it can make Google perceive your website as more authoritative and useful. You can get a glimpse of user intent by Googling your desired keyword(s) and evaluating the current SERP. For example, if there’s a photo carousel, it’s very likely that people searching for that keyword search for photos.

Publishing high volumes of unedited AI content

Learn how to connect search, AI, and PPC into one unstoppable strategy. If you’re using shady tactics, all your work may go to waste if Google’s latest algorithm update changes things. But if you apply SEO best practices and consistently test, you can be prepared for when the winds change. Google said, way back in 2016, that voice searches made up around 20% of all searches performed in the Google app.

Studies and original data are, therefore, great ways to build backlinks that help you rank higher and drive more traffic. Unless you’re writing about GSC specifically or want to send someone to a resource to “learn more,” there’s no compelling reason to link to our guide. Do this using tools like Google Search Console, or by just manually searching Google. It also opens up opportunities to build backlinks as other content creators want to link to original data and content. If you like Surfer’s AI-powered content editor, you’ll love Clearscope. One of the most focused SEO tools on this list, Clearscope’s utility is dedicated almost exclusively to content optimization.