How to Do a Website Audit in 5 Steps + Checklist

Together, these tools make sure you can audit and improve every element of your SEO, from technical health and content relevance to backlink quality and keyword performance. It is important to be equipped with the best SEO audit tools to elevate your strategy and drive lasting results. Analyzing your site’s topical authority involves evaluating the depth, relevance, and consistency of your content around key topics, as well as how it’s supported by internal linking and external recognition. Analyzing topical authority is vital for understanding how well your website demonstrates expertise in specific subject areas. Regular topical authority analysis helps you spot content gaps, improve internal linking, and refine your SEO strategy to strengthen your domain’s perceived trustworthiness and subject mastery. Page rendering refers to how a browser processes and displays the content and elements of a webpage, including HTML, CSS, JavaScript, and other resources.

For example, if most of their site traffic comes from organic sources (natural Google rankings), then they may want to reexamine their strategy so it aligns with the current algorithm guidelines. If they’re not making any changes, or not enough changes, then they may miss out on key opportunities over time due to the constantly shifting changes in user search behavior. Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings. Our technical SEO audit services assess key factors impacting your site’s success, like page speed, structured data, and crawlability. Page speed has long been a ranking factor, and in 2025 it’s even more critical due to Google’s Page Experience and Core Web Vitals updates. Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse to assess your website’s loading speed and user experience metrics.

Step 4: Checking Advanced SEO Elements – Structured Data, Schema, and UX Enhancements

So you can see exactly what you’re doing well, and what you need to improve. I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora.

• Many of these features are available for the free version, but you’ll have to pay up if you want full features or to go above the pretty confining 100 URL limit.
• A quick way to see if your links are crawlable (and followed) is to use the MozBar to highlight all crawlable links on the page, as demonstrated below.
• Also, target keyword(s) you use in your meta description will be bolded in the SERP.
• Your pages gain more value, and you have the potential for people to click the link on the other page and land on your website.
• With Google’s algorithms evolving perpetually and competition intensifying, maintaining robust organic visibility through disciplined SEO auditing is critical for success.

By the time our research was over, we had a full checklist of all aspects that make up an effective audit. Our audit comes complete with everything from page titles to link analysis—we’ve got it. They also offer an embeddable widget that offers on-site SEO audits and White Label, giving you access to your users’ websites or sites they are interested in. This provides insight into effective lead generation, driving traffic and SEO Anomaly improving conversion rates. We hope this SEO audit checklist makes a great addition to your search engine optimization toolkit.

Check Your Topic Cluster Performance

Overall, I think this product looks great and I plan to use it as the main bulk of my SEO auditing as a SEO consultant. If your rankings are falling, focus on an on-page SEO audit to find out how you can boost their performance. Use Google Search Console to see which pages get the most clicks from search.

SEOnaut’s visual dashboard highlights key SEO metrics and performance over time. Get an overview of your site’s status and dive into details when needed. Next, consider what type of content could be valuable for others to link to. Typical examples include case studies, statistics, and original research. For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds. If it takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats.